The Vermont maple sugar industry should seek niche markets, a new state report says.
"By “niche markets,” the study means health and wellness products, snacks and baked goods, drinks, and pure maple syrup in “upscale” packaging. “Given the increase in health awareness and the numerous benefits of maple syrup, it can now be marketed as a healthful, alternative sweetener to sugar and corn syrup,” reads the report. “Maple flavors have also recently been used to give snacks and other foods a more distinct flavor that adventurous eaters are looking for.” Maple syrup is being used to flavor more beverages than in years past, according to the report, and many breweries and distilleries, including ones in Vermont, are adding it to their products as well.
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