Darn Tough is growing and staying true to its Vermont roots. An expansion in Northfield and purchase of the old GM Coffee Roasters building in Waterbury has been announced.
““As we continue our rapid growth trajectory, by expanding Darn Tough here in Northfield, we’re reinvesting in the people and customers that have supported our business from the beginning,” said Ric Cabot, CEO and President of Darn Tough. “Restoring the Nantanna Mill means securing existing jobs as well as creating and providing more jobs – and ultimately more socks – without the need for new construction. We have a responsibility to continue to fuel the local economy while revitalizing Northfield and affirming its designation as the sock capital of the world.”
While renovating Nantanna, Darn Tough’s accelerated and continuous growth led the company to prepare for another major expansion, this time in the nearby community of Waterbury, VT. The company plans to move into an existing building in the town’s historic district next year.
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